Dove

 #DovePositiveChange

Dove wanted to do something about all the negativity being being expressed about women’s bodies on Twitter. And they especially wanted to the women themselves to feel better about their bodies. So at moments when women’s tweets about their insecurities were at their highest – like the Victoria’s Secret Fashion Show – we reminded them that they’re beautiful.

Make Girls Unstoppable

Thousands of Canadian girls quit doing the things they love because of poor body image and low self-esteem. We wanted people to get a visceral sense of what that number actually means.

We also partnered with equipment manufacturer Umbro Canada to insert specially designed tags into girls’ soccer cleats – delivering a message of encouragement when it was needed most.