Mount Pleasant Group of Cemeteries - Not Yet

The Mount Pleasant Group of Cemeteries doesn’t want anyone’s business. Not yet, at least. People can die tragically and prematurely, or they can die at the end of a long, full life. The Mount Pleasant Group of Cemeteries wants to help people celebrate, not to mourn. With the campaign line, “The more you live, the more you leave to remember,” not-yet.ca uses lighthearted videos and other facts to show people how to avoid dying too soon and how they can use that extra time to pre-plan their final goodbye. The website for this campaign was a selection for the Communication Arts Interactive Annual