CANADA HEALTH INFOWAY - KNOWING IS BETTER
In the late 2000s, if Canadians heard anything about Electronic Health Records, it was usually about Ontario’s eHealth scandal. People saw EHRs as a boondoggle and money pit. They didn’t understand, however, what a critical role they could play in improving outcomes in our healthcare system. We created campaign that demonstrated the immediate benefits EHRs could deliver with the simple tagline of , “Knowing is Better than not Knowing.”