Audi - Quattro Campaign
Audi’s Quattro all-wheel drive grips like nothing else. It’s a huge, pride-inspiring advantage over other cars. To celebrate Quattro’s 30th anniversary, we gave people the visceral Quattro experience in newspapers, magazines, escalator handrails, radio, and magnetized toy cars.
Newspaper centrespread that uses the fold to simulate the hesitant performance of quattro’s competition.
Radio also contrasts quattro’s smooth operation with its competition.
Escalator handrail wrap that reads, “If you don’t have quattro, hold on tight.”
