Contagion - Bacteria Billboard

To promote Steven Soderbergh’s film, “Contagion,” we built giant petri dishes, inoculated them with bacteria and fungi and installed them in a storefront window. Over the course of a week, the microbes took over the dishes, simulating the film’s viral pandemic and revealing its title. This project was shortlisted at Cannes, the One Show, and the Clios and won gold at every major Canadian show.