NYX - The Safe Space Session

To celebrate National Coming Out Day, NYX Professional Makeup partnered with It Gets Better Canada to host an celebrith-studded event for young people in various stages of coming out. We did the one thing you’re not supposed to do as marketers: we didn’t film it. In order to create a truly safe space for vulnerable people could be themselves, we left the cameras and microphones off. You can find more of the campaign here.